Protecting hotel customer privacy has new tricks

Source: Maidian Network Compilation: Angel

In today's digital world, news about cybercrime is endless, ranging from the theft of corporate servers to the loss of personal data. Then, for the hotel industry, how to improve the customer experience and ensure the safety of customer information has become the top priority of hotel management.

Recently, it was reported that the Mandarin Oriental Hotel was attacked by malware and its information on certain hotel customers in the United States and Europe was stolen. In general, these types of cyberattacks are often manipulated by large, organized hacking groups that exploit confidential hotel data and customer information through various illegal channels. Their goal is to get as much customer information as possible, so single hotels are rarely their target of theft. However, this does not mean that these single hotels can relax their vigilance. Individual hotels can take the following methods to protect their data and customer privacy, often from the hotel front desk.

Even small, single-family hotels are beginning to face the threat of data theft. Today, many new PMSs have begun to move to cloud computing platforms. Removing important data from a web page seems to have many unpredictable security risks, but the server hosting the data has a very sophisticated encryption method that is much more secure than most hotel people think. Of course, this system also has shortcomings, because the username and password that are logged in are set by the user. Most of the usernames and passwords are relatively simple numbers or letters, and are far from being safe.

Customers still need to manually enter credit card information when checking in at many hotels. Some suspicious guests question the potential responsibility of the person responsible for recording this information at the front desk. These registrations are usually stored on the customer's check-in form at the front desk so that they can be accessed at will during the stay. Normally, this information is safe when the current station is staffed. But because of this, for some hacking organizations, the small hotel has become a piece of fat.

Small-scale hotels mean that the number of hotel employees is streamlined. At the same time, the work content of each employee will be increased. In particular, the front desk staff will often leave the front desk for some things, which will provide criminal opportunities for hackers. Every hotel should start with nuances, prevent micro-duration, and keep important information in a safe place, absolutely avoiding the stay and spread of data in the flow area of people. In the early stage of implementation, this behavior may lead to disorder of inspection procedures or slow pace of check-in work, but after a short period of debugging, hoteliers will find that for increasing data security and enhancing customer loyalty, this is absolutely worth it.

Joshua Meehan:

The Network Marketing Association marketing specialist is dedicated to helping individual hotels provide marketing strategies, social media and regular writing for the Network Marketing Association. The Network Marketing Association builds innovative online marketing products for individual hotels, increasing direct bookings and increasing revenue, reducing reliance on OTA.

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