"Double 11" Big Screen TV Selling "Big Screen" Becomes New Standard for Home TV

A day and night all the people "scratching hands", the country's consumer power once again shocked the world. Major electricity suppliers have repeatedly set records, and the context and momentum of consumption upgrades in the Chinese market have become increasingly apparent. Among all kinds of product sales ranking, 3C category sales are far ahead, and home television is one of the most popular products.

As the leader in the TV industry, Sharp's "Double 11" omnichannel sales exceeded 2.5 billion yuan on the same day, an increase of 406% over the same period of last year. Household appliances sales ranked first, and its 60-inch and 70-inch large-screen TVs had the best sales. Among them, Sharp's 60-inch large-screen TVs sold more than 40,000 units and achieved sales of 160 million yuan. Sharp's total TV sales accounted for 21.9% of the total, and nearly 60 seconds of large screen TVs were sold every second. The 70-inch big-screen TV also broke billions in the "Double 11". Industry experts believe that large-screen TVs represented by 60-inch and 70-inch TVs have become the new standard for Chinese home TVs and are expected to form a new round of growth in home appliance consumption.

Benefiting from factors such as the growth of national income and the increase in the proportion of middle-income groups, people's purchasing power has increased, which has also brought about an increase in purchasing concepts. The pursuit of quality of life has become the choice of more people, and consumer electronics and consumer electronics have seen an escalation in consumption. Before this year's "Double 11", many market data predict that 55-inch TV will become a popular sales size segment, but in the end people's consumer choices show a tendency of 60-inch and 70-inch TVs to rise. Chen Zhenguo, vice president of Foxconn, said, "Large-size TV is the future market trend, this is not the result of human or brand operations, because people always look forward to a better life and higher-standard products." Chen Zhenguo predicts that 60-inch and 70-inch TVs will rise this year and will become mainstream in 2018, and will usher in an outbreak.

Industry experts analyze that there are two crucial factors in the popularity of the “Dual 11” large-screen TV. First, the cost of large-screen TVs has been lowered, allowing consumers to choose a big screen. Taking Sharp as an example, since Foxconn injected capital last year, Sharp took advantage of Foxconn's industrial chain to reorganize its production factors while maintaining quality. By increasing processing efficiency, reducing supply chain links, and expanding scale production, production costs have been greatly reduced. Second, the family interaction center has gradually returned to the big screen with TV as the core from the small screen of mobile phones. Increasingly intelligent, interactive entertainment features more and more TVs like a “big phone”, and the feeling of the cinema brought by Internet TV and large-screen TV is unmatched by the small screen, and more and more family members have been re-introduced. Pull back to the living room.

The television screen is large, but the requirements for the living room area are reduced. From 2K to 4K to 8K, the most advanced display technology is applied to large-screen televisions, and the distance between humans and televisions is continuously shortened. Taking a 60-inch 4K TV as an example, the suitable viewing distance is about 2.5 meters, and in an 8K environment, the viewing distance is shortened to 60 cm or 70 cm, and an arm can interact with the TV at a distance of a length.

"8K imagery is not only the cornerstone of 'Made in China 2025' but also the key to improving the future of humanity." Chen Zhenguo said that with the gradual deployment of 8K+5G, 5G bandwidth will compensate for the short board of the 8K signal in the transmission process. The popularity of 8K may come earlier than expected. TVs below 50 inches in the future will be the market for 4K products. Markets above 50 inches will leave more room for 8K technologies. 60-inch and 70-inch products will have higher maturity and a complete supply chain. It will be the first size segment to meet the 8K technical requirements.

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