Three types of paths for online personal privacy leakage

Trojan threat

The proliferation of Trojan horses is undoubtedly the biggest threat facing netizens.

According to the data from the Network and Information Security Center of the Telecommunications Research Institute of the Ministry of Industry and Information Technology, the linked website has become a major threat to domestic Internet security. In the first quarter of 2009 alone, the number of linked websites exceeded 190 million, and a total of 800 million Internet users were Trojan horse attack.

It is estimated that China's Trojan industry chain's annual revenue has reached tens of billions of yuan. Trojan horses for profit are beginning to spread on the Internet and become an industrial chain. From manufacturing Trojans, spreading Trojans to stealing account information, and then selling money through third-party platforms and then laundering money, hackers have a clear division of labor and have already formed a very complete set of water-based operating procedures.

SNS is the hardest hit

Social networking sites are becoming the biggest source of leaking personal information of netizens.

Recently, the "New Media Blue Book" jointly published by the Institute of Journalism and Communication of the Chinese Academy of Social Sciences and the Social Science Document Publishing House of the Chinese Academy of Social Sciences pointed out that non-technical factors such as privacy leakage of social networking sites and users' weak security awareness have become illegal. Molecules and commercial organizations collect and use important sources of netizens' privacy.

It is worth noting that not long ago, Facebook, the social networking site boss, was pushed to the cusp by suspects of leaking user privacy.

According to other sources, information on foreign social networking sites, including Myspace accounts and Facebook accounts, can be bought on the black market. The price of a single account ranges from a few cents to a few dollars depending on the level of activity and perfection.

"2010 Annual Report on Chinese Social Games" shows that as of 2009, China's social networking platform (SNS) has a fixed population of 124 million users. Among the registered users of Renren.com, one of the largest social networking sites in China, there are more than 40 million registered users with real names.Phone Use Tpu Screen Protector, Tpu Phone Screen Protector, TPU Screen Protector, TPU Film Sheets

"Precision Marketing"

Recently, location social networking site Foursquare has just received a new round of investment of US $ 20 million. The characteristic of this company is that it can locate the user's real-time geographic location and push the advertisements of the merchants in a targeted manner.

This technology of tracking users' network behaviors and then placing different forms of advertisements at different levels has gradually become mainstream. In this regard, some analysts said that the next wave of competition on the Internet is the battle of privacy, and the privacy of users will be the core competitiveness. Only by grasping the user's every move on the Internet can the precise marketing that these websites have always emphasized.

Through the user's previous purchase experience and online search behavior, Taobao, the country's largest shopping website, has already launched targeted marketing. Taobao.com said that Taobao has always kept strict confidentiality measures for personal privacy, but tracking user behavior does not violate the user's personal privacy.

It is reported that China still lacks a special bill for online privacy, and related companies have no reference to the openness of privacy when operating related businesses.